This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ...

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little ...

In the days leading up to what is expected to be a chaotic U.S. presidential election, publishers are using new software tools to analyze their news coverage in order to make advertisers more ...

In an interview, OpenAI's Head of ChatGPT discusses the company's push into developing an AI operating system full of ...

Hamm, who has lent his assertive baritone to Mercedes-Benz ads, an American Airlines spot and a Super Bowl intro, was this ...

Nearly 600 entrepreneurs pitched their products at Walmart's headquarters, hoping for a chance to secure product placement on ...

The company pitched the tool as a way for “tens of millions” of SMBs to tap high-margin retail-media revenues that were ...

South Africa has a problem with alcohol, and I contributed to it. From 2002 to 2013, I worked in advertising, much of that ...

As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that ...