This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Tom Cruise's Ray-Bans in "Top Gun." The trail of Reese's Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in "The White Lotus." cruising through ...

As a publisher and marketing agency owner, I've witnessed firsthand how product placement has evolved from a subtle marketing tactic to a dominant force in advertising. What began as simple prop ...

The television series Chuck featured notorious product placement, including scenes where characters delivered enthusiastic ...

Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The initiative currently includes Canela Media, LatiNation, BOMESI, ...

Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new advertising ...

As viewer fragmentation increases and the value of traditional commercials decreases, marketers are forging deeper partnerships in film, television and video games, including when it comes to product ...

Many advertisers promised to diversify their media in 2020, spurred in large part by the Black Lives Matter movement. But diverse media publishers haven’t seen all the ad budgets they were promised, ...

To be online today is to be bombarded by ads at every turn. Take a YouTube video, for example. Before it starts, you sit through an ad, and your favorite creator interrupts the video to talk about ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...

Jaime Tugayev is the News Editor for DualShockers with over a decade of experience, and a much longer love for fantasy, shooters and strategy games. To be online today is to be bombarded by ads at ...