Bret Bielema’s SEC shot highlights college football’s new NIL reality

Illinois coach Bret Bielema disputes a call in the first quarter of the Music City Bowl against Tennessee in an NCAA football ...

College NIL bill includes $25 million 'retention pool' but is that enough to sway Big Ten, SEC?

A reworked Senate bill aims to regulate college sports by more than doubling the money schools can share with players.

Female college athletes see surge in NIL deals

College sports marketing company Learfield saw a 123% increase in female athlete participation in NIL compensation activities ...

Ohio State's Jeremiah Smith reveals his first 'big purchase' from NIL

Ohio State wide receiver Jeremiah Smith reveals his first major purchase after receiving NIL deals ...

Learfield touts $300 million in NIL payments, including massive rise for female athletes

In year-over-year financials, Learfield is reporting more than $300 million in NIL payments to college athletes with big ...

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness ...

Illinois' Bret Bielema illustrates how transfers, NIL have leveled competition after taking shot at SEC: 'They kind of want to live in 2005 forever'

Bielema became the latest coach to scrutinize the SEC this summer.

CBB Coaches Project $30M+ Rosters from NIL Contracts, 'That S--t Just Keeps Going Up'

The costs to field a competitive college basketball roster continue to rise, with The Athletic's <a href=" Marks and CJ Moore ...

Which Michigan Players Are Living Up to Their NIL Expectations?

There are three Michigan players who have already lived up to the NIL hype.

Fernando Mendoza sends cautionary message to athletes about NIL

Las Vegas Raiders quarterback Fernando Mendoza sent a cautionary message to athletes regarding name, image and likeness.

What Michigan HS football coaches really think about new NIL rule

We asked Michigan high school football coaches how new name, image and likeness rules will impact 2026 MHSAA football season ...