Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...

NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

One of the most common questions new runners ask is, “What’s the best running shoe?” The short answer: it depends. Whether ...

Customs inspector says ‘mega-events such as sports shoes exhibitions’ helping to drive demand for high-quality counterfeits.

Word of Palace teaming up with Nike surprised the world last year. The UK-based skate brand had worked with adidas for nearly ...

Because this collab imagines SpongeBob's actual shoes (black leather lace-ups) if they were dropped into the real world.

Modern sportswear brands can’t compromise on either fashion or performance. As Hoka and On Running gain ground, established ...

Penn State University pushed back hard Monday against speculation that its decision to fire longtime football coach James ...

Tennessee's move to Adidas could benefit Lady Vols recruiting. Kaleena Smith, the No. 1 recruit in 2027 who's signed with the ...