Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...

NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

One of the most common questions new runners ask is, “What’s the best running shoe?” The short answer: it depends. Whether ...

Customs inspector says ‘mega-events such as sports shoes exhibitions’ helping to drive demand for high-quality counterfeits.

Two outstanding innovations coming our way next year are the Nike Mind shoes and Project Amplify, two wildly different ...

Word of Palace teaming up with Nike surprised the world last year. The UK-based skate brand had worked with adidas for nearly ...

Because this collab imagines SpongeBob's actual shoes (black leather lace-ups) if they were dropped into the real world.

Nike’s Converse brand is turning into baggage. With the sportswear company flailing amid shifting fashion trends, it can’t ...

After Bafana Bafana reunited with Adidas as their shirt sponsor ahead of the 2026 FIFA World Cup, Soccer Laduma looks at kit sponsorships of other nations who qualified ahead of the global tournament.

Adidas shares fell on Wednesday despite raising its annual profit target after strong demand for its retro trainers and a ...