NIKE is trading at a forward price-to-sales (P/S) multiple of 2.13X, below its median of 3.1X in the last five years. adidas’ ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

One of the most common questions new runners ask is, “What’s the best running shoe?” The short answer: it depends. Whether ...

NKE's bold collaboration with SKIMS fuses sport and style, aiming to refresh its women's segment and reignite brand momentum.

While Nike and Adidas have made positive steps towards addressing the issue, Stef thinks sports brands should sell single shoes at all their shops and online as standard practice. Some smaller ...

In high school I wore white Adidas Stan Smith sneakers with blue stripes. I had no clue who Stan Smith was. I figured he was ...

Following the announcement of the new direction for Jerry Lorenzo’s Fear of God x adidas collaborative partnership, adidas has now announced a major move for its basketball division. The German ...

Tennessee knows its worth and wanted an athletics apparel supplier that recognized the value of its brand. UT and athletics director Danny White found it with Adidas, reuniting with its former partner ...