Building out Nike’s performance gear is a main priority for CEO Elliott Hill, who took the helm of the company a year ago.
Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...
Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.
What’s in a name?Some are long. Some are short. Some invoke positive emotions, like happiness and joy. Others strike fear ...
Nike is paying homage to aviation history with its new release, the Air Max RK61 x Air Afrique Beige and Black. The shoes mark the brand’s first collaboration with Air Afrique, a former airline and ...
Oct 1 (Reuters) - Nike CEO Elliott Hill vowed to return the company to its sportswear roots when he took the helm last year in a much-touted change and his efforts are bearing fruit, but a sluggish ...
The 2025-26 NBA Media Day was held earlier this week for most teams, and there are still more footwear storylines to unpack. As every basketball fan and sneakerhead knows, players often bring their ...
Stef Reid grew up as a sports-obsessed child, dreaming of playing rugby internationally. But on the eve of her 16th birthday, her life changed forever. Severe propeller lacerations from a horrific ...
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