On Thursday, Nike announced Project Amplify, “the world’s first powered footwear system,” which it says isn’t intended for ...
The Nike ZoomX Zegama Trail 2 is a surprisingly lightweight trail running shoe that’s perfect for running on rocky terrain ...
Nike is stepping boldly into the future with three groundbreaking projects. Get ready for Iron Man boots, brain-stimulating sneakers, and eco-friendly athletic wear.
The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...
Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.
Building out Nike’s performance gear is a main priority for CEO Elliott Hill, who took the helm of the company a year ago.
Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...
Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.
For Gen Z, sneakers aren’t just fashion but cultural statements. For a generation that thrives on authenticity, sneakers represent more than a passing trend — they’re wearable identity cards, merging ...
Your favorite Nike street style shoes are getting a refresh that’ll add a crisp, neutral look to your wardrobe. The Air Force 1 ’07 Mid Flax and Outdoor Green drops Wednesday, Oct. 8, at 10 a.m. ET ...
Nike has a leading position in the global sportswear market, even after its latest challenges. The leadership team wants to reinforce the brand's strength, with efforts to improve product innovation ...