On Thursday, Nike announced Project Amplify, “the world’s first powered footwear system,” which it says isn’t intended for ...

Nike has revealed a new innovation called Project Amplify, a robotic-powered footwear system for running and walking. It looks cool, but it may still be a while before you can try it out for yourself.

Nike's new Project Amplify sneakers use robotics to increase your speed, while its Mind shoes enhance concentration.

The Nike ZoomX Zegama Trail 2 is a surprisingly lightweight trail running shoe that’s perfect for running on rocky terrain ...

Nike is stepping boldly into the future with three groundbreaking projects. Get ready for Iron Man boots, brain-stimulating sneakers, and eco-friendly athletic wear.

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.

Building out Nike’s performance gear is a main priority for CEO Elliott Hill, who took the helm of the company a year ago.

For Gen Z, sneakers aren’t just fashion but cultural statements. For a generation that thrives on authenticity, sneakers represent more than a passing trend — they’re wearable identity cards, merging ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill's so-called "Sport Offense" strategy.