NKE's bold collaboration with SKIMS fuses sport and style, aiming to refresh its women's segment and reignite brand momentum.

From Hindi lettering to taash designs and artist collabs, Indian brands are spinning India’s own sneaker story. ‘Indian ...

On Thursday, Nike announced Project Amplify, “the world’s first powered footwear system,” which it says isn’t intended for ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

After a period of shareholder panic, the brand has unveiled four new innovations to prove that it’s still pioneering the ...

Two outstanding innovations coming our way next year are the Nike Mind shoes and Project Amplify, two wildly different ...