Nike's ad features former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. laughing while ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

Nike is working on a "footwear system" that will be like an e-bike for the lower part of your legs, making you go faster and ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Nike isn’t pitching this to marathon elites. Project Amplify is aimed at everyday runners, the 10- to 12-minute milers, and ...

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

The company unveiled a thermal regulation jacket, a soccer jersey with more airflow, neuroscience-based shoes and sneakers ...

An advertising icon is up for sale: Lil' Penny. A production puppet, which was a miniature version of Orlando Magic guard Penny Hardaway and the centerpiece of a Nike ad campaign in the 1990s, is ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global sports ...