Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global sports ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

Nike is shifting its focus back to performance, leveraging its technology – including a new “anti-gravity” shoe and intensive ...

He's fuzzy, he's goofy, and now he's a cover model. The Oregon Duck mascot is back at his usual silly antics with a new ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and voiced by comedian Chris Rock. Stacy Wall, former creative director of ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high ...