NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

Thunder vs. Rockets peaked at 7.1 million viewers. The post NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010 ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...

Johnson Jr. is the widely respected, six-time Sports Emmy Award-winning host and anchor of Inside the NBA. Beyond the NBA, he ...

The NBA returned to NBC's airwaves for the first time in 23 years on Tuesday night and made an immediate impression on basketball fans, who have ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

With the start of the 2025-26 season just a few weeks away, fans are buzzing with anticipation for another taste of NBA basketball. However, enthusiasts who know the action beyond the court have been ...

Kevin Harlan (right) will move from NBA on TNT to Prime Video this fall for NBA coverage. / Mark J. Rebilas-Imagn Images This Q&A first appeared on Open Floor, Sports Illustrated’s free NBA newsletter ...

The NBA has officially taken over control of NBA TV from TNT Sports, according to Austin Karp of Sports Business Journal. The league will now handle all programming, with original content set to ...