With transparency, permission, and an eye on the customer's perception of value, you can knock both cross-selling and ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a ...

Janek Performance Group reports that custom sales training outperforms generic programs by aligning with specific team needs, ...

Haresh Anil Kumar has held senior roles at organisations such as Thanthi One TV, Verse Innovation, Inox Leisure Limited, PVR ...

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

Taylor Swift’s grasp on culture — and ability to engage her fans — has helped her plow through an Adele record considered ...