With transparency, permission, and an eye on the customer's perception of value, you can knock both cross-selling and ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

Janek Performance Group reports that custom sales training outperforms generic programs by aligning with specific team needs, ...

Haresh Anil Kumar has held senior roles at organisations such as Thanthi One TV, Verse Innovation, Inox Leisure Limited, PVR ...

In line with Unilever’s recent focus on influencer-led content, the 150 year-old brand leant into social media to put itself ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

London, England / / August 27, 2025 / AmpiFire Key Takeaways Content marketing automation saves valuable time by handling ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Taylor Swift’s grasp on culture — and ability to engage her fans — has helped her plow through an Adele record considered ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

This innovative marketing strategy, particularly the practice of “influencer live-streaming sales,” is becoming an essential tool for more and more automotive brands to expand their markets ...