Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing, and Artificial Intelligence applications in business. Prof. Sawhney holds a Ph ...
The Australian Influencer Marketing Council has shared insights from award-winning work gained from 29 case studies of its 2024 Aimco Awards winners, including 7-Eleven, Optus and ALDI. The ...
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...
Two case studies on the country's largest mobile financial services (MFS) provider Bkash have been featured in the local edition of Dr Philip Kotler's ‘Essentials of Modern Marketing,' the world's ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...
The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...
Ocado has a branding job to do unlike that of perhaps any other retailer. Not only does it have the task of positioning itself as an online-only business against supermarkets that have a large and ...
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