All information related to a project should be searchable in a couple of clicks. Divide the project into specific tasks or ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

The partnership aims to unify strategy, creativity, media and PR under one Omnicom model to support Shamal Holding’s growth ...

Over the years, Chanan and Punto have helped technology companies achieve measurable business result — from driving brand ...

Rosetta Hospitality has named Gayatri Dravid as its new Group. In her new role, Dravid will oversee the group’s entire ...

New framework aims to help hotels and restaurants enhance brand visibility, guest engagement and profitability ...

Netflix and NBCU alum Shannon Buck has joined Paramount as exec VP of PR and communications for its direct-to-consumer ...

Neelima Kurapati, nominated for the 2026 Presidential Award, is recognized for her impactful work in digital strategy and marketing.

EVEN, the direct-to-fan music sales platform, appointed industry veteran Lauren Wirtzer as chief operating officer. A 20-year ...

Dentsu Group Inc and Toyota Motor Corp have agreed to form a business alliance and establish two companies to improve Toyota's communications and digital transformation strategy, Dentsu said in a ...

The Joint Commission has hired Laura Ryan as its chief marketing and communications officer, effective next Monday.

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.