Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

AI-powered customer survey software maker Qualtrics has agreed to buy healthcare market research company Press Ganey Forsta in a $6.75 billion deal, both companies said on Monday.

A new study reveals the subtle effects of survey interfaces on people's responses—and how those small differences can add up.

Americans are feeling a bit more optimistic and resilient about their financial situations this year, despite stubborn high prices, interest-rate uncertainty and fast-changing U.S. policy on trade and ...

While 57% of registered investment advisors allow their employees to explore using AI in their work and 20% have started employee training, only 35% actually have a formal policy in place for using ...

(Elko New Market, MN) -- Scott County authorities say a man conducting survey work was killed Monday morning after being struck by an S-U-V near Elko New Market. Deputies responded to a report of a ...

A pedestrian was fatally struck by a vehicle while performing survey work in New Market Township, according to the Scott County Sheriff’s Office. The accident, which took place near the intersection ...

Confidence in finding a new job has dropped to a record low for a closely watched survey, in the latest troubling sign for the US labor market under President Donald Trump. Respondents in August said ...

Stagwell has launched a joint venture in Poland to sell a retail sales analytics tool to brands called In-Pulse. The joint venture is with abka Polska, the owner of a 7-Eleven-type chain of ...