Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

AI-powered customer survey software maker Qualtrics has agreed to buy healthcare market research company Press Ganey Forsta in a $6.75 billion deal, both companies said on Monday.

A new study reveals the subtle effects of survey interfaces on people's responses—and how those small differences can add up.

Americans are feeling a bit more optimistic and resilient about their financial situations this year, despite stubborn high prices, interest-rate uncertainty and fast-changing U.S. policy on trade and ...

While 57% of registered investment advisors allow their employees to explore using AI in their work and 20% have started employee training, only 35% actually have a formal policy in place for using ...