U.S. consumers reported mixed feelings about the labor market in October as the outlook for unemployment improved but the perceived odds of finding new work after losing a job dropped to a six-year ...

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

AI-powered customer survey software maker Qualtrics has agreed to buy healthcare market research company Press Ganey Forsta in a $6.75 billion deal, both companies said on Monday.

A new study reveals the subtle effects of survey interfaces on people's responses—and how those small differences can add up.

If finalized, the deal would give Qualtrics access to the healthcare survey firm's deep hospital ties and datasets, which it would use to help healthcare providers to improve tracking patient ...