Nike Unveils Motorized Shoes
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Nike has been soundly criticized in the past several years for its lack of innovation, a misstep that led to declining sales and profits - and the replacement of its chief executive officer - and allowed other brands such as On and Hoka to scoop up market share.
Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort. Unlike many of Nike’s developments—shoes with ZoomX foam—which focus on reducing energy loss, this motorized device is designed to give the wearer energy.
The robotic gear can help a regular user run a mile in 10 to 12 minutes, Nike says. Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Nike on Thursday unveiled Project Amplify,
Nike’s newest kicks are designed to stimulate your brain using special spheres to trigger pressure points on your feet.
Now, Nike has unveiled Project Amplify, the world’s first powered shoe system for running and walking, designed not necessarily for elite marathon runners, but for everyday athletes who just want to go a little farther and have a little more fun.
Right now, the sale includes both lifestyle and performance favorites. Nike Air Max 270s and Zoom Vomero 5s are discounted in multiple colorways, offering comfort and style for everyday wear or long workouts. The iconic Dunk Low also appears in this sale, but these ones tend to sell out quickly in popular sizes.
With the 2025-26 NBA season in full swing and Halloween right around the corner, Nike is entering spooky season with holiday-themed basketball sneakers worth adding to your collection. From “Slim Reaper” KD18’s to a “Candy Corn Queen” A’One shoe,
Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.
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