Tinuiti gets a lot of attention in New York, and that’s not by chance. They’re one of those agencies people mention when you talk about smart media planning. They’ve recently been named the U.S. media ...

Shaped by scarcity and speed, Brazil’s internet culture offers marketers a playbook built on scrappy creativity, cultural ...

Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

Take a Powerpoint slide deck, embed it in an online teamworking tool and add video conferencing and you have Pitch: a collaborative presentation application that launched on Tuesday.

The next era of B2B advertising will be measured in outcomes, driven by AI, multi-channel orchestration, and buyer-centric ...

The humble billboard’s job description has always been quite simple: grab your attention in seconds, and leave an impression that sticks even after you’ve driven past at 120km/h. It’s not subtle, but ...

Welcome to the final article in our three-part series on the history of the Internet. If you haven’t already, catch up with part one and part two. As a refresher, here’s the story so far: The ARPANET ...

Abstract: Outdoor billboard advertising has proven effective for commercial promotions, attracting potential customers, and boosting product sales. Auction serves as a popular method for leasing ...

The exchange4media Group hosted the third edition of e4m Real-Time Programmatic Advertising Awards on Thursday, September 18. The awards ceremony was held in Mumbai in presence of top industry leaders ...