Overview AI for marketing boosts creativity and precision but demands strict Ethical AI practices.Deepfakes and data misuse ...

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

One of the most significant ways influencers have changed marketing is through the rise of micro influencers – those everyday ...

With the help of her co-founders - Dolphin Entertainment CEO Bill O'Dowd, her brother and fellow sprinter Wes Felix, and ...

Israel has hired a California-based conservative Christian marketing firm to run a foreign influence operation targeting ...

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is on a mission to ...

The Chinese embassy in Manila hired a marketing firm that ran fake social media accounts praising China, undermining the ...

"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director.

Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that extends far beyond ...

As voice search rapidly transforms the digital landscape, Local Marketing Plus SEO, a digital marketing consultancy ...