Overview AI for marketing boosts creativity and precision but demands strict Ethical AI practices.Deepfakes and data misuse ...

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms ...

From album launches to hidden clues, Taylor Swift shows how emotional connection and clever storytelling make her a blueprint ...

Cristiano Ronaldo is still looking for the 1,000-goal mark (he reached 946 with Al-Nassr, as well as more than 700 wins with ...

Since its inception, MMA IMPACT VIETNAM has been shaped not only as a place to announce the latest marketing trends but also as a launchpad for revolutionary ideas. Through each successful year, the ...

Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, ...

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its ...

One of the most significant ways influencers have changed marketing is through the rise of micro influencers – those everyday ...

With the help of her co-founders - Dolphin Entertainment CEO Bill O'Dowd, her brother and fellow sprinter Wes Felix, and ...

Influencer marketing is no longer a side play — it’s now a mainstream driver of consumer and business decisions. Dentsu’s ...