Lauren Sudeyko thinks the sleep industry is “asleep at the wheel” With her brand Sleep Or Die, she’s aiming to disrupt a $100 billion category.

Elder millennials turn 40 and begin rethinking the trajectory of their careers. Ambitious professionals are using the moment ...

What if I told you that you didn’t need to come up with a brand-new idea every time you post on social media? Here's why ...

This week's SBJ Marketing features an interview with The Team's Elizabeth Lindsey, Global President, Brands and Properties, on the agency's rebrand from Wasserman, which was announced March 9.

Cracker Barrel reports another revenue decline following last summer's rebranding controversy, but CEO Julie Masino sees early turnaround signs emerging.

Preview this article 1 min The embattled Charlotte brewery has made another move toward officially changing its name.

One of Cincinnati’s largest credit unions expects to get bigger with the move to open a new branch in the northern suburbs.

AI is reshaping online search in ways that reduce friction for consumers while increasing it for businesses. Large language models such as ChatGPT and Copilot now function as answer engines, ...

The urgency of the agency formerly known as Wasserman was straightforward. Under ideal circumstances, rebranding is an ...

For a long time, I believed that if I could just adjust my mindset — be more patient, more focused, more disciplined — my ...

Henry Laporte turned his viral food content into a real business by working with TurboTax and getting serious about his finances.

Restaurant group changes name after bid to buys pubs across the UK - The group will change its name to Coppa Collective ...