Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

A few years ago, a new kind of AI called a diffusion model appeared. Today, it powers tools like Stable Diffusion and Runway ...

Here's how organizations can use AI to reduce friction, personalize engagement, and proactively support customers—while keeping the human touch that builds loyalty.

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

Surfshark is one of the youngest major VPNs, but it's grown rapidly over the last seven years. Since 2018, it's expanded its network to 100 countries, added a suite of apps to its Surfshark One ...