How the Fender Telecaster got its name, with a little help from Gretsch

Years, Dave Hunter takes us inside the corporate wrangle that gave us the Telecaster moniker – and created some true Fender ...

Why Chris Buck ditched his Fender Strat in favor of this underrated Yamaha model

The tonal fingerprints of Chris Buck’s Yamaha Revstar are all over his band Cardinal Black’s repertoire. After being a Fender ...
Man of Many on MSN

Fender’s Godzilla Guitars Celebrate 70 Years of Japan’s Atomic Icon

When two cultural forces collide, the effect can be nothing short of earth-shaking. That’s certainly the case with the epic ...
gearpatrol

Fender Just Reimagined Its Legendary Guitars from the ’50s and ’60s

Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Fans of Fender’s vintage guitars, rejoice. The iconic audio maker has introduced a new ...
Forbes

How Fender Is Taking Its 75-Year-Old Brand Onto TikTok And The Digital Future

Before the pandemic hit, little seemed more IRL than live music and the instruments used to make it. Then everything changed, including for vaunted instrument maker Fender, whose Telecaster and ...

Fender releases new professional guitars as sales boom during pandemic

Fender Musical Instruments Corp (FNDR.UL) on Tuesday released a new range of electric guitars aimed at professional players, hoping that a sales boom in entry level guitars will carry over into $1,000 ...