Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Every action a lead takes can trigger a personalized message from your business that helps persuade them to do more. These responsive tactics should not only be personalized to each prospect’s ...

Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...

Direct mail marketing services are a simple and effective way for marketers to connect with their target audience. Postal marketing gets a tangible item into the hands of the consumers who matter most ...

Direct mail can really boost your digital marketing efforts. It’s not just about sending paper anymore; it’s about creating a ...

Learn the principles behind measurable and accountable marketing practices, as well as practical and effective methods. Implement direct mail campaigns and track results to reach and exceed marketing ...

HELSINKI — China has moved to promote direct-to-device (D2D) services through issuing guidelines and licensing a telecommunications firm, signaling a strategic push into a globally competitive arena.

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

Canada Post mail carriers will cease delivering flyers starting Monday due to a labor dispute. This escalation follows a ban on overtime and aims to pressure Canada Post in stalled contract ...

Marketing and service teams are failing to communicate, and that hurts everything from B2C email to the customer experience. To start with, they operate on separate systems -- bouncing consumers ...