We recently had a chance to sit down and talk with Ryan Ferrier, CEO of Lob, about all things direct mail. He hits on many of the trends driving direct mail today — especially automation.

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Every action a lead takes can trigger a personalized message from your business that helps persuade them to do more. These responsive tactics should not only be personalized to each prospect’s ...

Owners have myriad considerations when starting a restaurant. They likely plan for significant expenses, such as rent, r ...

PostcardMania has launched its new Salesforce Marketing Cloud integration, PCM Integrations, to power personalized trigger-based direct mail.

Direct mail continues to define itself as a welcome advertising channel as consumers increasingly tune out digital ads. Studies show that 95% of direct mail is engaged with by recipients — often ...

Direct mail marketing services are a simple and effective way for marketers to connect with their target audience. Postal marketing gets a tangible item into the hands of the consumers who matter most ...

Direct mail can really boost your digital marketing efforts. It’s not just about sending paper anymore; it’s about creating a ...

Learn the principles behind measurable and accountable marketing practices, as well as practical and effective methods. Implement direct mail campaigns and track results to reach and exceed marketing ...

HELSINKI — China has moved to promote direct-to-device (D2D) services through issuing guidelines and licensing a telecommunications firm, signaling a strategic push into a globally competitive arena.