Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game. Since ...

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Natassia Paloma may be reached at npaloma@gannett.com, @NatassiaPaloma on Twitter, natassia_paloma on Instagram, and Natassia Paloma Thompson on Facebook.

Musicians from Sabrina Carpenter to mgk appeared in ads for everything from chips to cellphones and beyond. By Joe Lynch Executive Digital Director Super Bowl LX saw the Seattle Seahawks and the New ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune ...

Super Bowl 60 airs Sunday night on NBC. Here is your minute-by-minute guide to the big game. The Seattle Seahawks and the New England Patriots will face off in Super Bowl 60 at Levi’s Stadium in Santa ...

Super Bowl LX may have been full of some tense moments, but brands such as Uber Eats, Dunkin' Donuts, Pringles and more made sure to bring some levity Stephanie Sengwe is a pop culture enthusiast with ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...