Kuwait has officially entered the world of virtual influencers with the introduction of Danah — a hyperreal, AI-generated content ...

Vidnoz AI, a global leader in AI avatar video creation, today launched two groundbreaking features: Product Avatar and Interactive Avatar. These innovations are set to fundamentally transform ...

AI overviews impact SEO rankings, brand visibility, and search behavior. learn how to adapt to the future of SEO.

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...

AI is now table stakes in adtech. It is increasingly integral to measurement, optimization, targeting, creative production, automation, and attribution. But while there’s no doubt that AI boosts ...

In some ways, the results are not surprising. There is a downward pressure on costs affecting every section of the marketing ...

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

Amid layoffs at Microsoft and other large tech companies, experts are debating whose jobs are most likely to be spared.

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.