A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024

Rachel Griffin Accurso started doing her YouTube videos in 2019; the most popular video has over 1 billion views.

Popular children’s YouTube star Ms. Rachel is moving to Netflix with episodes starting Jan. 27. With over 13 million subscribers, her channel features playful videos that promote child development through skits and songs.

The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.

Netflix gained market share in December over broadcast and cable television. How "Squid Game" and NFL games helped tie a company record.

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As revealed by Omdia ’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone. In terms of video revenues, TikTok reached $63.3 billion globally – nearly doubling YouTube’s global ad revenues of $33.3 billion.

On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition, YouTube, Netflix and Prime Video all hit record viewing levels.

Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively, streaming outlets accounted for 43.

Parents and children everywhere know Ms. Rachel’s music well, and now the viral YouTube sensation will be coming to Netflix with a brand new show featuring her most popular music.

Netflix is raising its subscription prices in the US, leading me to think it’s time to cancel my subscription until I actively want to watch something new.

When Netflix increased prices this week, Christopher Duggan was annoyed. The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.