"AI agents are everywhere, but there’s a value ceiling," said Melissa Hilbert, a vice president analyst in the Gartner Sales Practice. "Beyond a certain point, more AI does not mean more productivity.

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Bloomreach's Loomi AI-powered marketing automation and e-commerce search are now available on AWS Marketplace.

Agentic shopping is changing consumer behavior, but brands can use helpful, personalized messaging to stay top-of-mind when AI does the browsing ...

Teneo.ai, a customer service automation provider, has expanded its Teneo 8 platform with AI Agents for the airline industry.

Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

Powered by Amperity's patented identity resolution, the Customer Data Agent operates on a complete view of the customer using unified and real-time customer profiles rather than fractured system-level ...

Syspro, an enterprise resource planning (ERP) solutions provider, and SugarCRM, provider of a sales automation platform, are partnering to give manufacturers and distributors precision selling ...

UserTesting, a provider of customer insights, has acquired User Interviews, providers of a participant recruitment platform for user research, market research, and artificial intelligence training.

PubMatic's AgenticOS provides a system-level layer that allows agents to plan, transact, and optimize programmatic advertising.

Optable's Lanner Agent is an agentic AI ad planning tool that automates RFP-to-audience activation for publishers.

Koddi, providers of a commerce media platform, has added artificial intelligence-powered capabilities to layer intelligence into day-to-day commerce media operations.