Timed with the release of Netflix drama House of Guinness, the Irish brewer’s cult drink is now being served as a liquid dessert. Jenny Southan reports Some might say adding cream, chocolate and cake ...

Gen Z travellers now plan to spend more on international trips than any other demographic over the next 12 months - whilst also taking the most holidays, says new research by MMGY. Olivia Palamountain ...

Globetrender is the world’s leading travel trend forecasting agency. Our reports are produced by award-winning journalists and forecasters. We identify trends as they are emerging, backing them up ...

Hilton 2026 Trends Report ...

A booming obsession with powdered green tea has led to a worldwide shortage of matcha. What can people drink instead? By Chau-Jean Lin, oolong farmer and co-founder of Marulin tea company. Matcha hasn ...

This is an excerpt from VOLT, our premium trends platform, in which we explore the ‘Green Gold Rush’. From AI-powered forests to ticketed bloom events, the experience economy is evolving to meet ...

EasyJet Holidays has launched an 'end-to-end luxury experience' trip collection, betting on whether no-frills customers will pay premium prices and affluent travellers can be tempted to book through a ...

From Inheritourism to Hushpitality, Hilton and Globetrender have unveiled a report exploring five global travel trends for 2026, along with the rise of the 'Whycation’. In 2026, travellers will ...