Campaign Brief

Cobram Estate launches new ‘The Fresher The Better’ campaign via ATime&Place and Half Dome

Cobram Estate has released its latest campaign, with the help of creative agency ATime&Place, in partnership with media ...
Campaign Brief

Visit Victoria launches new campaign with the Origin Diamonds via TGI Wildcard

In the lead-up to the 2025 International Test Series and Constellation Cup, TGI Wildcard and Visit Victoria have teamed up to ...
Campaign Brief

Plan International highlights global crisis of child marriage ahead of International Day of the Girl in major campaign via VML and Burson

Full service creative agency, VML, in partnership with Burson Australia, has launched a major integrated campaign for Plan ...
Campaign Brief

Daniel Klug joins Omnicom Oceania as Director of New Media

Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media, effective ...
Campaign Brief

Laura Agricola-Moss joins SICKDOGWOLFMAN in the role of Strategy Director

Melbourne independent, SICKDOGWOLFMAN, has continued its expansion by adding Laura Agricola-Moss to its leadership team in ...
Campaign Brief

Specsavers and TBWA\Melbourne launch ‘Optomonsters’ to make kids’ eye tests less scary

OPTOMONSTERS MAKE EYE TESTS LESS SCARY FOR KIDS AT SPECSAVERS Specsavers is putting children’s eye health in the spotlight ...
Campaign Brief

Katherine Chen departs Cummins&Partners for Chief Client Officer role at Howatson+Company

Howatson+Company has announced the appointment of Katherine Chen as Chief Client Officer. Chen brings close to two decades of ...
Campaign Brief

Leo scores Grand Effie at 2025 Australian Effie Awards for Suncorp; BMF takes out Effective Agency of the Year title; Aldi named Effective Advertiser of the Year; 2 Gold…

Overall, six Gold Effies were awarded at the awards event tonight in Sydney, along with 21 Silver and 28 Bronze awards, and ...
Campaign Brief

Vegemite champions Aussie kids in latest ‘Makes ‘em Mitey’ brand platform via Thinkerbell

Is there a reason that Aussies are so good at everything? There just mite be. Australia’s most iconic spread is launching a distinctive new brand platform developed by Thinkerbell, that taps into a ...
Campaign Brief

Lyka launches a mini horror movie about bad doggie doo doo via OUTSIDE IN and DIVISION

Picking up bad dog poo has been too horrifying for too long. That’s why Lyka, Australia’s leading fresh dog food company, has unveiled its latest campaign with independent creative agency OUTSIDE IN f ...
Campaign Brief

Made by Dyslexia reveals the economic cost of not harnessing Dyslexic Thinking in global OOH push via DDB Group Melbourne + Ocean Outdoor

Made By Dyslexia has launched a major global out-of-home campaign created with DDB Group Melbourne and supported by Ocean ...
Campaign Brief

HERO appoints globally awarded CD Susan Young to partner with Group CD Bec McCall

Independent creative agency HERO has bolstered its national creative leadership, appointing internationally awarded creative leader Susan Young (left) to partner with Group Creative Director, Bec ...