From its earliest days, YouTube opened the door for millions of people to share their voice, find a community, reach a global audience, and build a business. But we knew that was just the beginning.

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

This generation of tweens and teens has grown up online, and it’s where they go to learn, laugh, and connect. Every family has a different approach to how they use technology, access the internet and ...

As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the epicenter of culture. Our ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

Editor’s note from Neal Mohan, YouTube Chief Product Officer: Today, gaming content has evolved dramatically to become an essential part of the backbone of what we know YouTube to be: a home for ...

The new preview function shows you what to expect before choosing to save or play the video, and in which resolution. You can also share videos to friends nearby, without using up any data.

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today ...

Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process. But viewers increasingly want more ...

One year ago, we introduced an early beta of YouTube Shorts in India to further our mission to give everyone a voice and help creators grow their audiences with short-form video. As we continue to ...