The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

The best CMOs will be remembered for dismantling walls, translating strategy into action and building marketing teams that ...

Marketers can build stronger connections by focusing on generational identity rather than relying solely on age.

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18 ideas from 10 countries will square off in one of the most-watched categories at this month’s creative festival.

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

Hugo Veiga and Diego Machado are departing after 12 years at AKQA.

Donna Speciale will be stepping down as TelevisaUnivision’s president of ad sales and marketing. TikTok's Tim Natividad will ...

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

Sophia Zhang had been CEO, North America of Gale Partners since March.

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Summer campaigns are here—plus, the return of a beloved but disintegrating movie star.