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Labels that sell: packaging as a brand weapon
Packaging is no longer just a protective shell—it’s a strategic tool that can define a brand’s identity, influence buying ...
According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
Custom packaging does more than protect products; it shapes brand perception, enhances customer experience, and boosts ...
It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking equipment.
States across the country increasingly are developing extended producer responsibility (EPR) legislation for packaging. Lawmakers in Maine and Oregon passed EPR legislation in 2021, and most recently, ...
When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...
The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...
The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...
Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...
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