Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his controversial domestic abuse joke from a 2023 Netflix special.

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In ...

E.l.f. brand chief marketing officer Kory Marchisotto said it was never the company's intention to risk controversy by ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

Kylie Jenner’s daughter Stormi is already following in her famous mom’s footsteps and stealing the show while doing it.The ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Beauty brand e.l.f. cosmetics faces backlash. Their new ad stars comedian Matt Rife and drag queen Heidi N Closet. Rife's ...

Martha Stewart Is the Ultimate Beauty Influencer in 'Nude' MAC Cosmetics' Ad: 'I Love Those Thirst Traps' (Exclusive) Stewart posed in nude lipstick for a new MAC Cosmetics campaign and gave ...