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Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his controversial domestic abuse joke from a 2023 Netflix special.
In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...
Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.
Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over ...
E.l.f. brand chief marketing officer Kory Marchisotto said it was never the company's intention to risk controversy by ...
In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News reported. However, he linked to a health website that sold special needs ...
The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.
There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...
A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...
Kylie Jenner’s daughter Stormi is already following in her famous mom’s footsteps and stealing the show while doing it.The ...
A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...