Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across ...

That put it just ahead of Waitrose’s rom-com inspired "The Perfect Gift", starring Keira Knightley and Joe Wilkinson, and John Lewis’ "Where Love Lives" – the most emotionally-engaging festive ...

It’s a familiar line many parents have heard before — and one they may remember asking their parents before a big holiday meal a generation ago. It’s the first line in Publix Super Market’s new ...

Google today unveiled its national Super Bowl 59 ad, highlights a father’s love for his daughter — and showcases how Google AI tools help him translate lessons learned into an opportunity for a new ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police since early 2022. Previously, he has contributed to outlets such as NotebookCheck, and ...

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into ...

Long the purview of doctors, prescription, and expensive hardware, it's a pivotal moment for hearing aid technology with over-the-counter clinical-grade solutions like Apple's recently updated AirPods ...

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...

The Super Bowl is known for football, but what some people come to watch are the great and creative commercials. Super Bowl LVIII was the most-watched telecast in history, drawing 123.4 million ...