Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.

At the 4th Annual Rare Beauty Mental Health Summit, in honor of Mental Health Awareness Month, Selena Gomez opens up about ...

The celebrity beauty brands that have thrived (and ones that didn't) - Not everyone can build a Fenty Beauty-style empire, or become the mastermind behind a Rhode lip gloss phone case. What about the ...

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of 4th Annual Rare Beauty Mental Health Summit with Selena Gomez.

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world ...

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted ...

It used to be tinted Maybelline Baby Lips and Elle 18 Color Pops, or an occasional Lip Smackers from a cousin in the States.