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Netflix uses GenAI to create on-screen footage in new projects

Netflix has officially joined the wave of entertainment companies using AI to improve their productions. During a recent ...
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Netflix confirms GenAI use to cut VFX costs

Netflix co-CEO Ted Sarandos has confirmed that its The Eternaut series used generative AI instead of traditional VFX to cut ...

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, ...

Netflix chief’s latest statement on AI should be a warning for artists

Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...

Netflix admits using Gen AI for one of its shows to cut costs

Netflix has used AI tools for the first time to create a scene of a building collapsing in the Argentine science fiction show ...

Netflix Is Doubling Down on Ads and Dabbling in AI

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...

Netflix confirms first use of generative AI in its programming

This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer ...
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Netflix Admits To Using GenAI For 'The Eternaut': Here's How CEO Ted Sarandos Justified It

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.
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Netflix uses GenAI for first time in original series, creates scene 10x faster

Netflix uses AI to create VFX in 'El Eternauta,' finishing scenes 10x faster. Execs say it boosts creativity, but Hollywood ...