The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the Celtics in the first game of the "Big Three" era. These figures come with the caveat that Nielsen has overhauled its data gathering processes this year.

Fans of NBA on TNT will have to adjust to the new schedule and studio shows. Major sports league contracts don’t change hands often. But on Oct. 21, Comcast’s (CMCSA) NBCUniversal wrested the U.S.’s second most-popular — and fastest-growing worldwide — league out of Warner Bros.

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national TV schedule.

There were two notable homecomings on Tuesday night. For one, Rockets forward Kevin Durant returned to Oklahoma City, the franchise to which he was drafted in

The NBA on NBC returned Tuesday night with an opening day tip-off between the Oklahoma City Thunder and Houston Rockets. The game's broadcast began with an intro fans had been waiting for as the NBC's classic John Tesh composed 'NBA on NBC' theme began playing and fans began reacting on X.

NBA fans roast Carmelo Anthony over fashion choice during NBC debut originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Carmelo Anthony decided to keep it casual for his highly-anticipated NBC sports analyst television debut.

Big fan of the podcast and Larry David/Seinfeld. How do you compare the first 7 seasons of Seinfeld with Larry as the show runner versus the last 2 seasons of Seinfeld when Larry left? Do you prefer the more subtle storylines with Larry, or the more wacky ones after Larry left?