Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates not just the “Theatre Owners” of NATO but also the employees at ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

"This is the National Association of Theater Owners," the receptionist tells Sly. "You want the NATO on Pico." Cinema United ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization has ...

Cinema United, a trade organization formerly known as the National Association of Theatre Owners, called on Tuesday for a minimum 45-day window of exclusivity for all films to help boost box ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

By Pamela McClintock Senior Film Writer The National Association of Theatre Owners will never again be confused with the “other” NATO. The org, representing thousands of exhibitors across the ...

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon. “Cinema United is a celebration of who ...