NEW YORK - Real-estate Web site Zillow.com is expanding its partnership with 282 newspapers to give national advertisers new ways to reach local markets, changes that the news companies hope will ...

Real estate site Zillow.com and its newspaper partners will begin selling each other's premium online ad inventory in the latest phase of their nearly year-old alliance. Under the new initiative, ...

Zillow.com, which in November 2007 teamed up with a consortium of newspapers to carry their listings on its real-estate site, has now expanded that deal to include the sale of ads on each other's ...

The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild ...