Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

TikTok, Instagram Reels, and YouTube Shorts are the three titans of short-form content. They are locked in a fierce battle for attention, creators, and advertising dollars. As attention spans shrink ...

While the growth performance is impressive, the number of views on Shorts lags on Instagram and Facebook. Last October, Meta said that Reels garnered 140 billion daily views across both social ...

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S., ...

When enabled, YouTube Shorts will be rotated in landscape mode. Ideally, we generally consume short-form video formats like ...

Channel growth: By creating YouTube Shorts, creators can attract new subscribers to their channel, which can ultimately lead to increased views and watch time for their longer-form content.

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally ...

A pullback in ad spending cramped YouTube‘s revenue for the third quarter of 2022, with Google‘s video platform notching $7.07 billion in ad sales — a decline of 1.9%, falling well short of ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.