The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited Softball ...

MLB commissioner Rob Manfred said the league is committed to building a "sustainable and impactful league that drives fandom" through an investment in the AUSL. File Photo by Kevin Dietsch/UPI May 29 ...

Major League Baseball is making a major investment in professional women's sports. MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in ...

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

Analisa Novak is a content producer for CBS News and the Emmy Award-winning "CBS Mornings." She specializes in covering live events and exclusive interviews for the show. Analisa is a United States ...

Infielders huddle around Lexi Kilfoyl #61 of Team Kilfoil before the start of an inning during an Athletes Unlimited Pro game against Team McQuillin at Max R. Joyner Family Stadium, in Greenville, N.C ...