New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

LegalRev partners with HubSpot to provide U.S. law firms with full visibility into client acquisition funnels. This enables ...

Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

In an age where consumers are bombarded with endless advertisements and choices, the quest for genuine engagement and return on investment (ROI) is akin to finding a needle in a haystack. Enter AI, a ...

Recently, Inc. Editor-in-Chief Mike Hofman queried Inc. 5000 Community members on their best marketing channels. Generally speaking, founders said the highest-ROI now comes from methods that ...

GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.

Enterprise "Industry Leaders"-brands spending at least $1M+ annually and reporting at least double the return on their creator marketing investment-now devote, on average, 54% of their entire ...

Navigating the complex world of marketing can be challenging for CMOs, especially when it comes to demonstrating the return on investment (ROI) of their efforts. In times of economic uncertainty, ...

The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing ...

GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.