When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants ...

In a globalized world, cultural dexterity is a strategic necessity. Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s ...

Planning to visit a foreign country soon? Intercultural communications experts have helpful advice about how to navigate ...

When people communicate, speakers and listeners use information shared by both the parties, which is referred to as ‘context.’ It is believed that there are cultural differences in the degree of ...

Low-context communication can be defined as communication that is more direct, specific, and to the point. Words spoken can often be interpreted and understood literally, with fewer intricate factors ...

In the United States, cultural differences between regions of the country are often pointed to as examples of how diverse cultural norms can lead to conflict and understanding. For instance, "New ...

The most common outcome of communication is misunderstanding, especially when working on a multicultural team. Imagine having five or more nationalities on your team and needing to get work done. What ...